Full WooCommerce platform engineering — custom pricing engine, B2B wholesale portal, automated order management, and performance optimization for a growing e-commerce business.
Kiwik needed a WooCommerce platform that could handle complex pricing rules, B2B wholesale customers, and growing order volume — without relying on generic plugins that would slow down checkout and break under load.
Retail and wholesale price tiers, volume discounts, role-based pricing, and scheduled promotions — all managed through a single admin interface without plugin conflicts.
Custom wholesale customer registration, admin approval workflow, invoice-based payment terms, and a dedicated B2B dashboard separate from the retail storefront.
Custom order statuses matching the fulfilment workflow, automated status transitions, internal admin notes, and a streamlined operations dashboard for the team.
Checkout TTFB reduction, query optimization, Redis object caching, selective script loading, and custom lookup tables to handle a growing product catalog without slowdowns.
Every piece was engineered as a standalone, testable plugin — no god-class files, no hard dependencies on third-party premium plugins, no logic in templates.
Three custom plugins with clean service containers, WPCS-compliant code, and hook-based communication. No direct database calls outside of dedicated data-access classes.
Wholesale customer meta and pricing tier data moved to indexed custom tables, removing the performance penalty of post-meta joins at scale.
Custom REST endpoints for stock sync with the warehouse system. Idempotent writes, retry logic, and event logging to keep WooCommerce and warehouse data in sync.
Every deliverable went through staging, acceptance testing, and a controlled production rollout.
B2B customers register, get reviewed, and access wholesale pricing through a dedicated portal — all without affecting the retail experience.
Order statuses now transition automatically based on fulfilment events. The team stopped updating orders by hand.
Checkout TTFB dropped after query optimization and script cleanup. Repeat customers see cart state restored without page reload.
Stock levels sync from the warehouse system on a scheduled job with conflict resolution — no overselling on busy days.
I build WooCommerce platforms for businesses that need more than a plugin stack — real custom systems with clean code and solid foundations.