WordPress Plugin Development

Custom WordPress plugins built properly.

I build secure, maintainable WordPress plugins with PHP 8+, custom admin UI, REST APIs, Gutenberg blocks, WooCommerce integrations, and WordPress.org-ready packaging.

PHP 8+WordPressWooCommerceWP REST APIGutenbergWPCS
Service scope

What I can build.

Clear implementation, clean code, and delivery that fits the business goal.

NG

Core delivery

The practical work this service usually includes.

  • Custom plugin architecture
  • Admin dashboard and settings UX
  • Gutenberg blocks and shortcodes
  • WP REST API endpoints
  • Security: nonces, sanitization, escaping
  • Performance-aware database work
PHP 8+WordPressWooCommerceWP REST APIGutenbergWPCS
NG

How it ships

Built with production standards, staging validation, and readable handoff.

  • Discovery and technical plan
  • Milestone-based development
  • Staging previews
  • Performance and security checks
  • Launch support and documentation
PlanBuildShipSupport
Who this is for

Built for teams that need a plugin to just work.

Custom WordPress plugin work usually comes from one of these situations.

A

Agencies

You've sold a client feature that no off-the-shelf plugin covers, or an existing plugin conflicts with the client's stack and needs a clean custom replacement.

S

SaaS & product teams

Your product needs a WordPress-side companion plugin, a licensing/API bridge, or a Gutenberg-based content experience that a generic builder can't do.

St

Stores & publishers

WooCommerce needs a custom checkout rule, pricing logic, or catalog workflow that plugins from the marketplace only half-solve.

Common problems solved

The plugin requests I actually get.

"Our current plugin is abandoned or unmaintained"

Rebuilt or forked with current WPCS standards, PHP 8+ compatibility, and a maintenance path going forward — without losing existing data or settings.

"We need this to talk to an external system"

WordPress REST API endpoints or webhook bridges connecting WooCommerce, a CRM, a payment processor, or an internal tool — built with proper authentication and error handling.

"The site slows down whenever this plugin runs"

Database queries, admin-ajax calls, and cron jobs audited and rewritten for performance — the plugin doing its job without dragging down page load.

"We want this as a real Gutenberg block, not a shortcode"

Native block editor experiences with proper block.json registration, InspectorControls, and dynamic rendering — not a shortcode wrapped in an iframe.

Frequently asked

Questions before you reach out.

How long does a custom plugin take?

A focused, single-purpose plugin is typically 1-3 weeks. Larger plugins with admin dashboards, REST APIs, or WooCommerce integrations run 3-6 weeks depending on scope. You get a specific estimate after a scope discussion, not a guess up front.

Do you publish to WordPress.org, or keep it private?

Both. I've shipped 11 plugins live on WordPress.org, and I also build private/client-only plugins that never go public — your choice depending on whether this is a product or an internal tool.

Will it survive a WordPress core update?

Yes — built against current WordPress and WPCS coding standards, tested against the latest core release, and written to avoid deprecated hooks so it doesn't silently break on the next update.

Can you take over a plugin someone else started?

Yes. I regularly get handed half-finished or messy plugin code and either clean it up in place or rebuild the risky parts — whichever costs you less.

What do you need from me to start?

A description of the feature or problem, access to a staging environment (or I can spin one up), and any existing plugin/theme code it needs to work alongside.

Do you offer support after launch?

Yes — launch support is included, and ongoing maintenance/update retainers are available for plugins that need to stay current long-term.

More services

Related engineering work.

Most serious projects touch more than one layer. These services fit together cleanly.

Work with me

Need this built for your project?

Share the current stack and the target outcome. I will map the fastest clean path to production.